And this decision was completely subconscious….”when asked how they had come to decide on what product to buy, consumers did not accurately recall their choice process. What’s more, they were not aware of any conscious visual фокус on one area of the display over another”.
What does this mean to you???
It means that when you’re at the supermarket, be aware that the food producers & supermarketeers know all about this supermarket psychology and that they arrange the store’s shelves so that you buy what they want you to buy. In fact, supermarkets charge premium prices to manufacturers who want to place their products on the shelves that you’re drawn to.
This results in higher prices.
My advice…..make a conscious decision to look at the “non-central” shelves and you might just find a better product at a better price.
Reference
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